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SEO stands for Search Engine Optimization. SEO is a process of gaining natural or organic web traffic to increase the page rank on various search engines. SEO is of three types: WhiteHat Seo, BlackHat Seo, and GrayHat Seo.

WhiteHat SEO – In this type, optimization is done with proper Google guidelines and algorithms. WhiteHat SEO is also Known as Ethical SEO. Results of WhiteHat SEO comes slow but for the long term.

BlackHat SEO – In BlackHat SEO, We have to create more and more backlinks to get web traffic to the website. But there is a risk while doing BlackHat SEO if google detects that we are using Spamdexing or creating backlinks in excess then the website can be permanently banned from google or may be from other search engines also. This type of SEO is also known as Non-Ethical SEO. BlackHat SEO shows fast results but for short-term

GrayHat SEO – Gray Hat SEO is the combination of both the WhiteHat and BlackHat SEO in which 95% of WhiteHat is done and Only 5%  of BlackHat SEO is Done. This is done to get a fast result with long term benefits. But doing GrayHat SEO  can be done only if you have proper knowledge of SEO.

There are 2 different Techniques for doing SEO:

  1. On-page SEO
  2. Off –page SEO

Let’s explain On-page SEO:

Basically,  On-page SEO refers to the content and HTML source code. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. Things to remember while doing On-Page SEO are:

  1. Heading Tags
  2. Keyword Density
  3. Meta tags
  4. Images
  5. Word count per post
  6. Internal linking
  7. External linking
  8. Write unique content
  9. Sitemap Creation and Submission
  10. Canonicalization

Now Let’s Explain Off- page SEO:-

Off- page SEO is a technique used to create quality backlinks to increase web traffic to the website and to improve the position of a website in the search engine results page (SERPs).This can be done in various ways. Top 10 approaches for Off-page SEO are as follows:-

  1. Social Media Engagement
  2. Social Bookmarking Sites
  3. Forum Submission
  4. Blog Directory Submission
  5. Article Submission
  6. Question and Answer
  7. Video Submission
  8. Image Submission
  9. Web Directory Submission

For More information and services, you can  visit our website  http://www.kbizsoft.com

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